The White House

After interning at the White House, I transitioned into a full-time role supporting the Leadership Team on the Office of Digital Strategy. I facilitated high-level engagements, prepared presentations, produced content and aided in influencer/creator engagements. 

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I played a key role in digital content creation, leading the White House's official Snapchat account with nearly 800,000 followers, capturing real-time moments/traditional events at the White House, and producing trend-driven vertical content. I also managed the White House sports content portfolio, creating and filming trend-based vertical videos for championship-winning teams (Super Bowl, NBA, NCAA, World Series, etc.). My strategic content pitches resulted in some of the highest performing content of the year on White House social media channels. 

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Beyond content strategy, I coordinated over 20 direct-to-camera shoots with the President in the White House Residence; handling logistics with Secret Service, managing film crews, and ensuring seamless execution in a high-security environment. I also led digital engagements with external stakeholders, aiding in hosting influencers and partners such as Anderson Cooper, Conan O'Brien, NBC Universal, VidCon, Architectural Digest, BTS, etc. 

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Skills: Social Media Strategy, Influencer Marketing, Data Analytics, Content Production, VIP Content Capture, Emerging Platform Expertise, Cross-Team Collaboration, Website Design, Cultural Savviness, Gen Z Expertise

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