Content Buckets

In the Office of Digital Strategy, I managed the White House Snapchat account (800k followers) and led content for the sports, holiday and on the ground events portfolios. Additionally, I supported content for VIP and evergreen content.

I captured key moments -- from championship team visits to the Turkey Pardon -- blending tradition with trending digital storytelling. Beyond these, I covered a wide range of events, balancing viral moments with diplomatic occasions to engage audiences authentically.

Below the content is broken down into different categories, and when you click on it, all of the different content pieces will appear.