Holidays

Following the success of my sports content, I was entrusted with leading the White House holiday portfolio, with a particular focus on the annual Turkey Pardon. My role involved coordinating with the turkey handlers to capture content and developing trend-based creative ideas to showcase the turkeys in a fun and engaging way.

By fully embracing trending audio and blending tradition with viral trends, we produced the highest-performing post on the White House Instagram in 2024. This strategy demonstrated the power of mixing historic traditions with modern digital storytelling to maximize audience engagement.