Sports

As the point person for sports portfolio, I played a key role in capturing championship teams visiting the White House --- a long standing tradition. My responsibilities including drafting content strategies, coordinating with team social media managers, booking rooms with the White House social team, and filming content on the day of their visit.

By leveraging trending sounds and vertical video formats, we created engaging, high-energy content that resonated with social media audiences. This approach led to some of the White House's highest-performing social media posts in Q1 of 2024.